About Joanna

My Electrical Industry Background
After 16 years in the electrical industry – including 7 years as EDA Marketing Manager – I understand what makes electrical businesses tick. I’ve seen the challenges from trade counter to boardroom, worked with buying groups, and built my career understanding manufacturer-wholesaler-contractor
relationships. I grew my first clients LinkedIn following from 505 to over 8,000, making them one of the most visible
independents in the UK.

I’m not a generic marketing agency trying to understand your industry. I’ve lived it, worked in it, and built my career in it.

I know why Part P compliance matters, understand the difference between MCBs and RCBOs, and can explain why your customers trust NICEIC certification. That’s why leading electrical businesses across the UK trust me to represent them online – because I speak your language.

Why I Started Scooch Social Media
During my time at the EDA, I watched electrical businesses struggle with digital marketing while their competitors gained ground online. I founded Scooch Social Media to deliver proven strategies that work specifically for our industry.
I’m the strategist behind proven growth for electrical wholesalers, suppliers, and buying groups across the UK. When electrical businesses need results, not just activity, they work with me.

Ready to work with someone who understands your business? let’s discuss how digital marketing can work for your electrical business.