About Joanna

My Electrical Industry Background
After 17 years in the electrical industry – including 7 years as EDA Marketing Manager – I understand what makes electrical businesses tick. I’ve seen the challenges from trade counter to boardroom, worked with buying groups, and built my career understanding manufacturer-wholesaler-contractor
relationships. I grew my first client’s LinkedIn following from 505 to over 8,000, making them one of the most visible
independents in the UK.

I’m not a generic marketing agency trying to understand your industry. I’ve lived it, worked in it, and built my career in it.

What matters is that I understand how the electrical industry works: the relationship between manufacturer, wholesaler and contractor, the pressure on branch teams, how suppliers compete for attention and why familiarity and trust still influence who gets the enquiry or order.

Why I Started Scooch Social Media
I started Scooch because I could see a gap between how electrical businesses actually operate and the generic marketing advice being sold to them. A decade later, that specialist focus hasn’t changed. I work with electrical wholesalers, manufacturers, suppliers and contractors across the UK, combining electrical-industry knowledge with practical social media and marketing support that’s built around the business, not a generic formula.
II work with electrical wholesalers, manufacturers, suppliers and contractors across the UK, combining electrical-industry knowledge with practical social media and marketing support that’s built around the business, not a generic formula.

Ready to work with someone who understands the electrical industry? Let’s discuss how social media and marketing could support your goals.